Is Unroll.Me Safe? What Its Privacy Notice Says It Does With Your Email

Disclosure: This site isn't affiliated with Unroll.Me or Google. The optional bonus below is a sponsored offer, and we earn a commission if you complete it. Everything here comes from Unroll.Me's own privacy notice, the FTC and Google's help pages.

Last reviewed: October 19, 2026 by the Smart Savings Guides editorial team. How we research and update articles.

Unroll.Me is a legitimate service, but whether it's "safe" depends on whether you're comfortable with its business model. Its privacy notice says Unrollme LLC is a NielsenIQ company that collects copies of the commercial emails you receive, such as receipts and delivery confirmations, and uses them to produce deidentified and aggregated market research for customers, including investment companies, consumer brands, media companies and data brokers. In plain terms, the free unsubscribe tool is paid for with data about your shopping.

What Unroll.Me says it collects and why

Unroll.Me's privacy notice describes users as part of a "consumer panel" and calls them "panelists". According to the notice, it:

• collects the commercial, promotional and transactional emails you receive, including purchase receipts;
• creates pseudonymized or deidentified datasets about your transactions and those emails;
• provides deidentified and aggregated reports to customers on things like retail sales, consumer preferences and advertising;
• uses automated processes to infer information about you and create lookalike audiences that its customers use for interest-based advertising;
• may combine panel data with information its customers provide, such as purchase records.

For US users, the notice says Unroll.Me may "sell" or "share" some personal information as those terms are defined in US law. It also says your directly identifiable personal information will never be sold or shared with its customers to target you or sell to you.

The 2019 FTC case

In 2019 the US Federal Trade Commission finalized a settlement with Unrollme Inc. The FTC said the company told users it wouldn't "touch your personal stuff" while sharing their e-receipts with its then parent company, Slice Technologies, for market research. The final order, announced December 17, 2019, bars the company from misrepresenting how it collects, uses, stores or shares information from consumers' email accounts, and required it to notify affected users and delete stored e-receipts unless those users consented to keep them. The company is now part of NielsenIQ, and today's privacy notice spells out the data use openly.

Your choices if you already use it

1. Opt out of sales: the notice says to open the app's Settings, go to Mailboxes, choose your email address and then Manage My Data.
2. Delete your data: the notice says Unroll.Me can't delete your information without also deleting your account, so deleting the account is the way to remove it.
3. Remove its access to Gmail: in your Google Account, open the linked apps and services page, find Unroll.Me under access to your Google Account, open See details and choose Remove access. If you connected with an App Password instead, delete that App Password in your Google Account.
4. Make a privacy request: the notice says you can also email [email protected] with the subject line "Privacy Rights", for example to ask what has been shared.

The notice also says Google restricts how third parties use its Gmail API, so the rules on your data differ depending on whether you signed in with Gmail or with an App Password; the Settings page of your Unroll.Me dashboard tells you which applies.

Free ways to unsubscribe instead

• Gmail Manage subscriptions: Google is gradually rolling this out. On a computer, open Gmail and click More, then Manage subscriptions, to see senders and unsubscribe in one place. Gmail says it unsubscribes you from that sender's active lists, and future mail from it goes to spam.
• The unsubscribe link in your mail app: many apps show one next to the sender name for bulk mail. See how to unsubscribe safely before clicking links inside suspicious emails.
• Filters: route newsletters out of your inbox automatically; see our email filters guide.
• Aliases: give shops a separate address so you can cut them off later; see how to make an email alias.

For how other unsubscribe apps compare, read are unsubscribe apps safe?

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